7 hotel online marketing trends you want to know in 2014

hotel_online_marketing_trendsMarketing changed a lot in recent years.

In 2014 as technology is advancing rapidly, online marketing is evolving as well. Experts claim that hotel online marketing is no longer a separate promotional tool but now it is marketing itself.

Which strategies will help you become a market leader?

HotelBuzz knows the answer and is glad to present 7 hotel online marketing trends for 2014.

Let’s start the countdown!

7. Importance of Google

Google provides a highly personalized search experience and, therefore, Google+ it is the social network for SEO growth. Besides, Google Carousel that is now only available in the Northern America is going to be released in Europe sooner or later. (to read more about Google Carousel click here). Therefore, a fully completed Google+ profile with high quality photos is an integral part of your marketing strategy in 2014.

6. Website Speed

Time is money, and therefore the speed of your website is very important. People are impatient and book stays on the go. So check your website for bugs and make sure it is streamlined fast.

 
5. Geo-Targeting

Technologies increase and make it possible to reach the customers near your facility or those who are looking for a place to stay in your city. Geo-targeting (geo-tagging) is the process of adding geographical information to various media in the form of metadata. Geotagging location services can be used to find location-specific websites, news and other information. It is based on positions and coordinates and is often directly taken from a global positioning system (GPS). Geo-tagging will let you detect the location of website visitors and offer them exclusive information and value packages.
 

4. Content Marketing

In 2014 content marketing has already become the most promising promotional tool. Effective content marketing features include: blog posts on specific hospitality topics (check out our blog for the most urgent hospitality issues), SMM (learn how you can gain online visibility using social media by clicking here), user – cases (read a success story here), video and audio podcasts and personalized emails.

 

3. Visualization

The information about your hotel has to stand out through the grey wall of text that attacks people every day. Clients are more likely to favourably perceive visuals in the form of pictures, videos, comics and infographics. Incorporate visual social media such as Instagram, Vine and Pinterest into your marketing plan. The importance of visual content will be discussed in details in one of our upcoming posts. Stay tuned! 

 

2. Mobile Marketing

The majority of the world’s population has gone mobile, which brings inevitable changes into your marketing plan. Mobile measures may include:

  • SMS marketing
  • contextual advertising in mobile search
  • mobile responsive website
  • customized applications

1. Customer – Oriented Marketing

 In 2014 clients want you to predict their wants and needs. You have to not only understand the demand and adapt to it, but also to offer an immediate solution. In this context your website has to be customer – oriented and highly interactive. In order to achieve this goal HotelBuzz suggests you do the following:

  • Conduct a quick survey for your website visitors about their priorities and desires;
  • Check the information from where they come to your website, if it is their first or repeated visit, if they are already your customers or are they just planning to be?

In addition, in hotel marketing it is necessary to follow the latest news, changes in legislation and the most urgent topics to create up-to-date and useful content. Acute information may lead to a discussion and visitors’ comments.
HotelBuzz is following the latest trends and is sure that every client is unique and should receive a unique offer.

The best experiences of customer – oriented marketing are represented in our 3 step strategy. Click here to find out how to incorporate an individual approach to your clients using HotelBuzz 3 steps solution plan.

Download here the eBook:
Digital marketing & E-commerce for hotels
 

Sources:
http://hospitality.cvent.com/blog/junvi-ola/6-social-media-trends-that-will-influence-hospitality-marketing-in-2014
http://www.netaffinity.com/
http://www.poweredbysearch.com/google-carousel-exposed-local-seo-guide/
http://www.tnooz.com/article/what-hotels-need-to-know-as-google-expands-knowledge-graph/

Photo credit: The Adventures of Kristin & Adam via photopin cc