Why a Mobile Responsive Website is Important to Hotels

mobile_websiteToday the use of mobile devices is rapidly increasing.

People use smartphones and tablets not only to check their email and post in social media, but also to buy things online.

The numbers of 2013 demonstrate that there were more mobile sales made than desktop sales.

Mobile usage is predicted to overcome desktop computer usage in 2014.

All these factors have to be taken into consideration by hoteliers. Prospective guests plan their trips and book stays on the go. That’s why it is so important to consider developing a mobile responsive website for your hotel. Here are three reasons why you should consider creating it:

 1. Recommended by Google

Mobile – friendly web design is highly recommended by Google and is referred to as “one of the best industry practices” for the following reasons:

  • It is built on one code base

Responsive website has a single URL code and a single HTML for all its versions, which makes sharing much easier.

  • It is better for Google Search

Having one URL and the same HTLM codes makes it easier for Google to classify and organize information about your website. It will help you to appear in a better position in Google search and, therefore, generate more traffic to your website.

 2. More user – friendly

Mobile responsive website is automatically adjustable to various screen sizes (smaller or larger) and page orientations (portrait or landscape). This feature makes a website easily accessible by any user from any device. Besides, a mobile responsive website will look similar on all devices, which is important when a user views a website from different gadgets. All these factors together provide a better user experience.

 3. Future – oriented

Once developed and programmed a mobile responsive website will work fine and look the same on all older devices as well as on newly released ones.

Overall, HotelBuzz believes that mobile responsive website is crucial in converting website traffic into direct bookings, which is the primary goal of any hotel manager. To learn more about how to pay less booking commissions and arrange direct bookings on your website click here.

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Photo credit: Aurimas Adomavicius via photopin cc