The story behind HotelBuzz 3 step strategy

Develop successful hotel marketing strategies

  • Define your goals
  • Define your ideal customers and how you can attract them
  • Analyse where your ideal customers look to find your hotel
  • Allocate some time and investment to your hotel marketing strategies

Step 1: Buzz Attraction

Did you know that a blog increases your traffic by 55% and social media may increase your hotel marketing strategies effectiveness by 63%?

Gain online visibility

  • Create an effective website, easy to navigate, target to your ideal customers, search engine friendly and mobile responsive
  • Create content that speaks to your ideal customers
  • Share content on social media and engage your audience
  • Optimize your website with target keywords
  • Build quality links to your website

Step 2: Buzz Conversion

Did you know that landing pages and call to actions are the best ways to generate leads?

Convert traffic into leads and bookings

  • Use attractive photos and videos that transmit the real experiences guests can get
  • Understand what needs to be improved by measuring online key metrics (visitors to leads , leads to bookings, cost per lead/customer
  • Create landing pages with attractive offers and convert visits into leads
  • Discover what guests’ wishes are with lead intelligence techniques
  • Send target offers by email marketing and nurture your leads until they’ll make bookings or refer your hotel to their friends

Step 3: Buzz Delight

Did you know that 77% of online consumers read online reviews before making a booking?

Get happy Customers

  • Read and respond regularly to online comments about your hotel on Tripadvisor, Google hotel finder and on other booking channels
  • Manage your hotel according to guests’s reviews and suggestions
  • Develop an online reputation strategy to increase the quantity and quality of online reviews

Ready to improve your hotel marketing?

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